Follow us on a thought exercise for a moment.

Say you’re heading out to do some shopping and your to-buy list is varied. You need black socks, a desk lamp, and a stack of notebooks. Where do you go?

We’re willing to bet you thought of a department store, or even an online all-in-one retailer. Maybe you thought of the mall. The path you likely didn’t consider? Going to multiple individual stores, one by one, to collect your goods. However, general goods stores offer us a convenient stop for everything we need, consistently priced and consistently serviced.

When it comes to shipping, asset based carriers are, essentially, those general goods stores.

Asset Based Carriers vs Non-Asset Based Carriers

An asset based carrier exists in contrast to a non-asset based carrier. The key difference? Asset based carriers own the resources they need to move your goods throughout the supply chain; non-asset based carriers negotiate contracts and partnerships so that your goods are moved throughout the supply chain on multiple different providers’ services.

An asset based carrier typically owns transport equipment for at least one transport method — land, sea, or air — while also owning the required storage and distribution centers. Rather than multiple contracts, you deal with one company.

Non-asset based carriers, instead of offering their own equipment and warehouses, base their value on flexibility. While not having a set fleet of trucks and ships that work with specific warehouses does afford non-asset based carrier clients a relatively adaptable supply chain, the nature of their business means you don’t always have a guarantee that the providers they work with are as consistent in quality, pricing, or speed as an asset-based carrier will be.

Value-Added Services

Choosing to work with an asset based carrier can benefit your business in a myriad of ways. Some of the optimized solutions shippers can benefit from are:

Providing a competitive advantage

Asset based carriers, by having comprehensive networks of equipment and storage, can have quicker responses to clients than non-asset based carriers. Because you’re communicating directly with the transport and storage provider, you don’t need to wait for middlemen to facilitate partnerships and arrangements — and as such, you can get your goods moving faster, along trusted routes and with equipment the asset based carrier knows works.

Increasing overall efficiency

Springboarding off of increased competitive advantage is the fact that asset based carriers can offer increased efficiency as well. The all-in-one supply chain solutions from an asset based carrier mean no time, money, or energy is wasted connecting multiple providers along the same route — you deal with one carrier, but get access to multiple supply chain solutions.

Cutting costs

Asset based carriers aren’t just efficient with time. They’re efficient with cost, as well. As part and parcel with owning and operating their own equipment and storage, asset based carriers can take on hard costs like claims and accounting for you — they already have the necessary resources. In addition, working with an asset based carrier offers predictable and stable costs; working with non-asset based carriers always has the danger of unpredictable changes in pricing — inflating your costs.

Decreasing errors and mitigating risk

Liability stays with the asset based carrier when you work with them. One company — not multiple, outsourced carriers — handles your goods the whole journey, simplifying the tracking process. By working with an asset based carrier, you can be sure the level of care, service, and efficiency is consistent throughout the supply chain; there may be widely varying levels of attentiveness when outsourcing with a non-asset based carrier, putting your goods more at risk.

Specialized Asset Based Carriers

Asset based carriers that specialize in a specific kind of logistics — like the cold chain — offer unparalleled advantages over non-asset based carriers. Trying to move fresh food, for example, throughout the supply chain without a consistent partner can lead to inflated costs and lost time at best and spoilage and loss of product at worst.

Specialized asset based carriers know the complexities of their particular logistics better than anyone, as well. By outsourcing your temperature sensitive goods to an asset based carrier like Oceanstar, you know you’re saving time and money while reducing risk.



Paul Conolly

Paul leads the Executive Team for the Oceanstar Group. Prior to founding the company, Paul enjoyed a distinguished career with OOCL–both at sea and ashore. At sea, Paul rose through the ranks to become OOCL’s youngest captain at the age of 27. After coming ashore, he held key management positions in both Asia and North America. Paul’s greatest strengths are his industry experience, critical thinking, and his leadership that extends to developing people and building robust teams and partnerships. Paul is a lifelong learner who is actively involved in supporting education. He has served on a number of non-profit Boards in the past, including the Waldorf School of Orange County, and is currently on the Board Of Trustees for the Association Of Waldorf Schools Of North America. Paul is married with two children and is an avid soccer fan.

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James Conolly

James oversees financial planning, manages risk, and evaluates strategic growth opportunities for Oceanstar as well as liaising with existing and potential investors. Prior to joining the company, James worked in banking, most recently with Barclays Investment Bank. During his 18-year banking tenure, James worked across multiple industry sectors, including Transportation and Logistics where his consultative approach to financial risk management has safely steered many companies through turbulent market conditions. James relocated from the UK to Southern California in April 2016 with his wife and two children and has wasted no time in learning to surf.

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Cara Conolly

 

Cara guides the Oceanstar team in the realm of Human Resources, operations, and payroll. Co-founder of the company, she draws from her many years as an educator and her studies in psychology to help develop the potential of each member of the team. Cara’s greatest strengths are her strong business acumen, solution-based orientation, and real connection to people. Cara loves cooking, hiking, traveling, and spending time with family and friends. She is married with two children.

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Irene Lim

Irene Lim spearheads Oceanstar Group’s Sourcing division with responsibility for all aspects of the business including sourcing, trading, import/export, and logistics. Prior to joining Oceanstar, Irene was the Export Sales Manager for ARC Air Logistics. A veteran, with over 30 years of experience in commodity sales, sourcing, and freight forwarding, she brings extensive knowledge, a true sense of urgency, negotiating prowess, and well-established contacts that enable her to execute seemingly impossible deals. Because helping and serving others is her passion, Irene makes herself available to her customers with full dedication. Irene loves to cook, spend time with her three daughters, and unwind with her DVR.

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Logan Moore

Logan manages Oceanstar’s Global transportation division with responsibility for business development, agency alignment, staffing, and regulatory oversight. Most recently, he served as a Director of International Pricing at Suddath Global Logistics. Logan began his 30-year freight forwarding industry tenure as an import documentation runner and warehouse employee. Through his advancement, he has learned every aspect of the business while building steadfast relationships. Logan’s nuanced industry knowledge and exceptional negotiating skills benefit Oceanstar’s partners at every turn. Raised in Chicago with a particular love for the game of baseball, Logan was a long suffering Cubs fan but with the Cubs ending a 108 year drought his loyalty has finally paid off.

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Paul Conolly

Paul leads the Executive Team for the Oceanstar Group. Prior to founding the company, Paul enjoyed a distinguished career with OOCL–both at sea and ashore. At sea, Paul rose through the ranks to become OOCL’s youngest captain at the age of 27. After coming ashore, he held key management positions in both Asia and North America. Paul’s greatest strengths are his industry experience, critical thinking, and his leadership that extends to developing people and building robust teams and partnerships. Paul is a lifelong learner who is actively involved in supporting education. He has served on a number of non-profit Boards in the past, including the Waldorf School of Orange County, and is currently on the Board Of Trustees for the Association Of Waldorf Schools Of North America. Paul is married with two children and is an avid soccer fan.

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